I poked my head in a few months ago to see if Amaranth would have anything of interest. I don't have food sensitivities and am not hell bent on eating organically labelled food. I can shop at your average store completely guilt-free.
I noticed that prices seemed reasonable and nearly fell over when I found Earth's Own unsweetened almond milk for less than what Superstore charges. Seriously?! I bought some immediately and had to say something to the clerk about this lovely surprise. He said they try to have competitive prices and they do have a shopper's points program. I grabbed a brochure and at the time, they were piloting a fundraising program for youth. They were accepting one school, sports team or other youth group per month. Anyone interested might want to check it out.