I went into this store looking for a specific charm. It wasn't available. I went back later and the owner had the exact chsrm I needed. There were probably ten other people in the store at the time. Did she remember my request? I don't know. But, she responded to it. I felt she did.
The other thing is, there is a lot of evolution in this store. The inventory changes as styles change. It takes guts to run a business that way. It really boils down to market demand.
I'm a fan.