I shop here often for meats and fresh veggies. It is worth it to sign up for the Fresh and Easy Card. Every week, they email great coupons or offers. I've saved quite a bit. Their meats and seafood are presented and priced well. Limited veggies, but I do like eggplant, and at $0.99 each, that is a deal! They also have fresh bean sprouts, which are difficult to find in other stores and their tofu is also a deal at $0.99, as well! The Asian aisle is limited but has what I need, like Nori (dried seaweed) and Soba noodles and sauce at great prices. The staff is courteous and very approachable! Fresh & Easy is lacking a star because of the limited amount and variety of products available, otherwise it is a great store.