I'm kind of surprised Dark Horse has a cult-like following. In my book: if you can't make AMAZING drip coffee (i.e. a normal cup of no frills, dark roast) then you have failed at your attempt to be a coffee shop. I've given them two tries and both times the coffee did not taste rich and delicious. Sadly, a dark roast at Starbucks is much better. I say sadly, because I really, really wanted to like Dark Horse.