Decided to try this place out and compare it to one of my favorites "Rita's". Walked in and couldn't believe how big the place was! WOW, what's the rent around here? Just like Rita's they offer Italian Ice and Custard/Ice combos. The flavors vary from day to day just like Rita's too. Here's where they differ though...
Check out those prices! YIKES! Easily $1 more for everything here. I guess you have to pay for all that space somehow!? I had a small ice/custard and it was $6!
My recommendation for the owner would be to downsize the building so you can afford to compete with Rita's. They've got their business model figured out perfectly which is why they're popping up everywhere these days.