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| - I would feel a great responsibility to properly represent the legacy of one of the most prominent, relevant, and influential women of the twentieth century; if I worked here, or any Chanel boutiques. Sustaining a standard of luxury and service is the essence of survival in the industry of selling really expensive shit, and this store implores the fail-safe strategy of keeping their senior female staff. Beautiful, polite, and judgmental women far reaching from the grasp of self-doubt and that wretched political correctness people fool themselves with for the purposes of conformity.
Over the years, I have witnessed the clientele of this boutique tender in age, and become more focal in ethnicity. Nowadays, it's unlikely that I would visit here without hearing voices echoing in my native tongue. The attention given to me has inconspicuously risen in both quantity and quality. There are no desperate sales associates fighting over commissions here, it's not a fashionable thing in a place like this. The security personnel often adopt the role of a Walmart greeter, completing an overall positive atmosphere.
I frequent this location at a set time frame annually, normally for the same item; a Chanel card holder. I once learned from a woman that credit cards and such paraphernalia damages the integrity of wallets, dramatically cutting down the lifespan of fine leather. Virtually every other brand's selection is plastered with garish logos, and made of rough materials. Only Chanel offers a sleekly designed baby lamb skin card holder in its signature stitching, sporting that iconic logo just small enough to avoid any embarrassment. It's become a tradition of mine to replace this annually, not because the need due to my overuse and rough handling of a truly quality product, but more because of the highly pleasurable and rare experience of interacting with professional sales representatives. Once someone has been assigned to me, attention is given to no one else, and consummate quality of service even chases me out the door. My business feel appreciated, and isn't that what we all want--to feel appreciated?
Most accessories can be found on the ground floor, but I feel the upper level can only be deemed as the 'main' floor. Suits, dresses, and other garments carefully merchandised visually for a unique browsing experience. Staff is kept to a minimum to allow the patron as much privacy as possible, and a changing area that look like an uber shiny house of mirrors. From the exterior, the real estate is unassuming, but upon entering, it does feel almost I've stepped into an atelier.
I am far from being swept off my feet, but for any store in Toronto; this is the crème de la crème. Which is also the reason why I believe despite most of the other luxury brand names renovating, or relocation to more grandeur spaces within Yorkville, Chanel has chosen to not bother with the pageantry, and stick to Madam Chanel's timeless philosophy of understanding elegance through fashion. She is one of only two women accredited with freeing women from the restrictive garments of the Victorian era, I think her store in Toronto can forgo a meaningless relocation.
My most interesting conversation with a woman working here who was helping me choose between the different variation in colours of the card holders, and she apologetically hinted at the red one being a mismatch for me by flat out saying that only a gay man cold appreciate such an item in such a colour. She was right, and she was not afraid to say it. I can't imagine a single straight guy liking that card holder in red. That takes years of life experience to shrug off the possibility of someone silly becoming offended by her words. When something is so obviously not made for a man, often it just looks odd if it were worn by one.
Needless to say, she saved me a lot of time leading up to the point of sale. Time is money, but in this case money is the last thing she saved me.
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