I love Whole Foods. I wish I could afford to actually shop here, rather than pop in for a few obscure things every now and then. Some how I tend to gravitate toward the general merchandise (lotions, essential oils, etc.) than I do the actual foods. Food wise, you're obviously going to get a better price elsewhere, but the general stuff is pretty on par price wise, at least from what I've seen. Back at Christmas time, I was looking for some food-grade vegetable glycerin to make vanilla extract with and it was the same price here as it was online.