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  • I almost feel like withdrawing my last review but I will let it ride because although I've had a disappointing change of heart for my own reasons (being a vegetarian), it remains a solid burger join for the meat lovers of the city. Since my last review, Yelp had a smashburger tasting and high level executives from the US came up to talk about thier products with a few of the yelp elite. They were told I was a vegetarian and made a point of asking what kind of vegetarian I was and explaining thier menu as it applies to me - I knew this already but I got a kick out of the care and attention they took to my personal diet (Ovo-lacto in my case). They explained they do not have anything on the menu that is "vegan" and wanted to make sure they talked to me before serving me anything. This weekend I found out thier cooking oils all contain a mixutre of oil that includes beef fat. Ughhh... I don't know a lot of vegetarians that consider the use of beef fat vegetarian and yet this topic was not something they flagged and told me about after taking such interest in my diet. Although I didn't figure this out on my own before trying things here and would be sad reguardless, I think it makes it worse that a store manager from the ne and a handful of executives didn't manage to let me know about this issue when they had my captive attentions which makes me rather irrate. Those veggie frittes(aka a side of juliene carrots and green beans)? NOT vegetarian but rather for meatatarians that want some veggies on the side. I hope I'm not the only one that finds that insane from a product design perspective from a company that's TRYING to lure in vegetarians by offering the blackbean patty (a smart decision with 10% of the population now calling themselves some kind of vegetarians). How much taste and or cost savings is lost to take a cooking oil from a vegetable/beef hybred and go to 100% vegetable oil? Smashburger: trying to appeal to vegetarians? Try again...
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