I've tried several gringo favorites here, and this food tastes like home-made. They also have non-gringo food like tongue and head meat. Many of the recipes are from the owner's family.
Price: Average for the volume of food ($6-10/lunch)
Service: The order takers have always been pleasant, and so has the people who deliver the order to your table.
Taste: Everything I've tried has been AWESOME, and their red sauce is great on everything.
It seems strange that it would be buried in a strip mall, but the food is definitely worth your time.
The Al Pastor meat is awesome!