Two words...or maybe one (?)....DRINK WALL.
If the steepest escalator in the world, the busiest, loudest theatre of all time or the biggest selection of food I've ever seen in a theatre doesn't rev your engine, this drink wall is sure to.
Seriously.....you get your cup, you go to the digital, touch screen drink wall and then sift through like 750 types of pop until you lock eyes with just the right one. They have a ton of diet options which is great because I love to maintain my weight while drinking carcinogens and I have never seen or heard of 90% of the flavours that were available.
I guess the problem is that the adults utilizing the drink wall are channelling their "mixing Slurpee flavour" days and trying to make a super-drink and when, lo and behold, they discover it can't be done, they must start again, to the dismay of the million people waiting in line.
I say get rid of one of the screening rooms and add more DRINK WALLS!