Fresh & Easy Neighborhood Market fills the niche of I don't want to spend my entire life shopping for food in a grocery store. It is a very handy niche to fill. The store is small, yet has just about everything you need. There are even pre-made lunches and dinners for a lot cheaper than a restaurant offers. There's even a section of marked down food that is close to expiring. Although this section always seems to have some traffic, the rest of the store is rarely busy. Checkout is self checkout. Assistance is provided if necessary. Occasionally, my daughter's school has a fund raiser at Fresh & Easy. The prices are good. The name says it all. What isn't there to love?