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| - "Don't Believe the hype," is the seminal single off Public Enemy's second album, It Takes a Nation of Millions to Hold Us Back, it is also an extremely apt descriptor when discussing Zet's. It should be noted that Urban Dictionary describes the aforementioned as ignoring the media, marketing, buzz, or rumors that surround a story, object or person -- and that said story, object or person is in a sense undeserved of much of the accolades that have been bestowed upon it/them. I wish I could omit Zet's from this list of chronic underachievers, but I simply cannot. I know that some may argue that it has stood the test of time if you will, and that due to this fact has demonstrated success in an oft fickle restaurant industry, and this I cannot refute. Zet's does have many positives, 24h service an "all-day breakfast" and a fully licensed bar, so all is not lost.
Maybe, just maybe I'm being a little too hard on Zet's, as it was recommended to me by a man whose opinion on all things food related I have come to greatly admire and respect, and having him steer me awry was much like finding out that Santa Claus didn't exist, had never existed and was simply a figment of some Hallmark marketing exec's overactive imagination, leaving me with feelings of sorrow,angst and a jaded view of the world. So maybe, just maybe it's not Zet's fault. How could it possibly compare to the utopia discussed in hushed reverential tones by a man whose knowledge on such matters was never questioned.
In looking at a few of the other reviews on Zet's I would offer this nugget of wisdom if you will, Janelle W. remarked that Zet's is "as if someone picked up a 24 hour diner from Detroit and plopped it -- including cooks and customers -- right next to Toronto Pearson Airport." So I will use this to segue to a nice plug for the DETROIT Eatery in Toronto, if it's the charbroiled taste of Detroit that you crave look no further than Logan and Danforth-right in our back yard people!
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