Shira is amazing! She was incredibly helpful while making my decision on which baby carrier to purchase. She helped me try on and adjust them and even held and immediately calmed my little one a couple of times. I went into the store thinking I knew which carrier I wanted and just wanted to try it out and she talked me into getting a less expensive one, saying it's their best seller (the Líllé Baby). A couple of other moms were in the store at the time and also said they either had it or were also buying it. Also, this is a breastfeeding-friendly store so you can really take your time trying on and deciding which carrier works best for you and your baby and take feeding breaks when necessary (I was in the store for like 2 hours and my little one is clusterfeeding, so this was super nice). Totally worth the drive from Peoria, but man, I wish there was one closer. They have so many other cool products - I'd be in this store all the time if there was a closer one!