TL;DR: Smashburger's way overpriced cousin.
The girl and I came over today and heard this place had just opened and decided to give it a shot. I ordered a classic burger and fries as did the girl. I typically do a special order as I'm not a huge fan of cheese but that seemed to offend the lady taking the order. I'm very sorry that your cheese is organic and fair trade and everything - but I'd prefer if you just leave it on the side if that's okay. Five minutes of struggling through up-sells of half and half fries and onion rings, mexi-cola, and are sure you don't want our great cheese on your grass-fed burger...and buzzer in hand we sat down at one of the six tables.
Don't get me wrong. The food was good. The patty was cooked nice, and it was as flavorful as it had been suggested to me. It just wasn't a $10 burger. The taste and consistency was almost the same as Smashburger's - minus a bit of butter - for double the price.
Overall it's a good joint. The price just isn't right for the product. Save yourself a bit and walk to The Park at grab some shake shack. Or if you have a car there's a Smashburger at the south outlets.
I'll update the review if the prices drop.