I'm not gonna lie, but I love Hallmark! They have everything "sentimental" that you need or whatever you are looking for I'm sure they have it "card"wise. I'm a sucker when it comes to good cards and I've never had a problem finding the perfect card. The wrapping paper and bags are pretty dang awesome as well! They have knick knacks that can be collectibles, which is great for mom's, aunt's, grandma's, etc. All of these things can add up, but its well worth it for someone that's sappy like me!