I love Fry's! This Marketplace is incredible. They have every product you could possibly need, a beautiful produce section, tons of fresh flowers, and the friendliest staff - especially at the meat and fish counters!
Today I ran into Whole Foods because I was on that side of the road, and I totally regret it! (Go ahead and check the difference in Yelp reviews.) There's absolutely no hustle in their staff's step, and the prices are triple. If that's what you're looking for, go for it. Me? I want to shop at places that speak my language: the language of customer service.
This will always be my preferred grocery store, and I drive past a Sprouts, Whole Foods, Trader Joe's, and Safeway to get here!