Before I moved away from Madison, I used to order the Italian beef from Rosati's on a regular basis. It was great. Italian bread with a crusty outside and soft interior, thinly sliced and flavorful roast beef in good proportion, and mozzarella cheese. I would also order the hot peppers (giardinara) and au jus on the side.
However, I was recently in town and ordered an Italian beef and was sadly disappointed with the amount of meat on the sandwich. With all the ingredients, it barely filled the bread. That's not how it used to be. Although the flavor and quality of the sandwich was good, given the price of the sandwich and my expectations for what an Italian beef should be, this last experience was extremely disappointing. I just cannot justify giving the review anything more than two stars. I hope they will employ better quality control to assure customers that they will receive the sandwich they pay for.