This place has gone through a lot of changes and I really enjoy the way it is now. Cadillac Fairview has been doing some great stuff like the Girl's night for the Month of April. When you spend $100 or more at a store they will give you a special recyclable bag and you can go to the area outside of Club Monaco and they have a lounge area set up. When I went there was Godiva chocolate, skin consultation, get your hair and makeup done, st Louis wings, and Tim Horton's all for free. When I exited there was a mini photo shoot. All the booths were sponsored by the stores within the mall. It also gave a opportunity to give back to the community by bringing clothes that you want to donate in the recyclable bag that was given to you.
I think this is a great idea. Not only are you promoting the stores within the mall but you're also giving your customer a great experience and an opportunity to give back. Makes you think "hey I just bought $100 worth of stuff I should really not keep all the things I no longer wear!"
I hope that they do more of these events.