I liked everything about this place, from their desire to produce healthier food, serve regional products and offer something different (home made ketchup).
Liked everything but the actual food. It just didn't wow me taste-wise, which is what you want when paying a bit extra for a specialized joint. For some reason the basic burger had a slightly metallic taste - kind of like you might get if you over charred meat on propane (though mine was cooked to medium). I'm not sure if the flavor was coming from the meat or the toppings or the fries/homemade ketchup (or a combination thereof)... it just didn't seem to meld into a unified, memorable meat/potato medley.
For some reason the reviews tend to be either ho-hum or Lady Ga Ga lust, so I guess it'll be either a place you love or one that'll end up being a one night stand. For me, I probably wouldn't return to grab those buns.