We all get it. The Bay is looking to move up market with some of their pricier real estate. I applaud them for this but they don't seem willing to commit. Every time I come here it gets a little better, but it's so frustrating because it always feels like they don't have their hearts in the game. I can imagine the boardroom meetings in which the starch old-guard make their plea that The Bay is not Holt Renfrew and should stop trying to be, while the young hipper executives try to drag those old-farts into the up-scale 21st century by any means necessary.
Coach boutique? That's good. Burberry boutique? Impressive. So why do they insist on keeping the remnants of Bay's gone by? Overloaded display cases and crowded isles with merchandise jammed onto small tables are still in vogue here. Crowds were so heavy here just before Christmas in the time it took me to move through an aisle that was backed up (because of these little tables), three people knocked merchandise off the tables. Get in the game The Bay, either move up market or don't. Make a decision and go with it. Renovate the rest of this place, move out the crap merch, de-clutter the aisles and then you'll have a decent department store.