They're kind of pricey and I don't think the food or baked goods are spectacular. The service is what keeps me going back. I was a regular at a competitor for a long time, but had so many rude interactions that I branched out.
The food is always fresh with generous portions here. I don't feel like a burden when I stay and study with their free (and reliable!) wifi, refilling my beverage for hours after I'm done eating.
After 20 years in the customer service business, that's now a hot button for me. If the food quality here dropped, I'd still return. There always seems to be a manager running around. I'm always greeted and have a friendly ordering experience. I now have a favorite staffer there, Hector, who seems to enjoy interacting with customers and vice versa. I've never felt inclined to tip here or at similar places until I met him. He provides service that I expect at finer dining locations, whereas it's a pleasant surprise here.
Really glad to have found this spot and will be a regular fixture there! Great for groups or dining and studying alone.