This Sobeys used to be my grocery store, the food was fresh, and the store is bright, airy, and clean. I didn't seem to mind paying a premium for the convenience and selection.
UPDATE: My last visit there, the produce was better at No Frills. Hah!
But things took a turn for the worse when No Frills opened up across the street. Sobeys obviously lost a lot of business, and the prices went up. Way up.
Now that they are no longer open 24-hours, closing at 9pm, I cannot justify shopping at this grocery store when the neighbourhood is just packed with much better alternatives.