I love the ideology of IKEA BUT I see more puzzled shoppers without IKEA reps around where IKEA needs them the most. Want to move merchandise faster? If so, supply your customers with help specially in the small parts area like lighting in cabinets, etc.
Wayfair, Joss & Main, you name it competition... hey, time to rethink faster supplying of new designs. I've bn to IKEA a good amount this year but not much has changed for the "ahhhh" moment award. The internet is beating u to a pulp.