I tried Wholesome for the first time yesterday because I had a coupon for $10 off if I spent $30. I spent almost exactly $30 and got it all for $20. But I don't think I'd go back if I didn't have a coupon.
They're very expensive. And selection is limited. Big Carrot is definitely more reasonable and not that far away. Plus you can get most organic veggies at Loblaws for much cheaper.