It pains me to write this as my first ever review on Yelp, but it has to be done. I can understand the challenges of running a business but to degrade your product to cope with those challenges is unacceptable. I whole-heartedly agree with Mike H.'s recent review that Luv-It Frozen Custard has changed for the worse. It is not the same as it used to be, which was a solid five stars.