Went here around halloweentime last year and out of all my years going to vegas, this was the first time I entered. And now I see why. All that are here are (obviously) the logo'd out everythings and a lot of costumes. It wasn't even like an "adult" store, which I was hoping it would be. But I understand that the popularity of the playboy brand has spread to the adolescents, so this store can't be too rated R. I guess all the people who want to purchase souveneiry logo'd out stuff come here, or simply just the tourists who go "OOOO! PLAHY-BOOOY!". Figures... but to each their own.