Lots of sweet flavors of cupcakes with whimsical names and lots of eye appeal. Prices are pretty good as these places go - about $3 per cupcake.
We tried chocolate, coconut, turtle and wedding cake, all looked very appetizing. One thing that's apparent right away is that they are all about the frosting - with each cupcake piled high with a VERY generous serving. Unfortunately for me, this is a case of more not being better. We had to scrape half the frosting off to balance things out. Flavor-wise, setting the frosting aside, the cake was on the dry side and somewhat bland.
Will probably go back when visiting Madison, but am unlikely to be a regular.