I have been looking to go platinum blonde for almost 4 years. I've been to a couple places in the Phoenix area and had never walked out with the "Khaleesi" hair I had dreamed of. I had read about this salon on yelp and had looked through Taylor's work on Instagram and decided to give her a try, because I haven't had much luck anywhere else. I was not disappointed... I had dirty blonde/light brown roots and bands of different colors throughout my hair and I walked out with healthy, platinum hair. I highly recommend Taylor Ward to anyone, especially blondes.