One of my friends raved about this place so I had to try it out. I got a loaf of American Rye. Now, on the one hand, this place does supposedly keep its bread recipes simple without all sorts of additive junk, and they supposedly grind their own wheat right there. So that's a plus. The bread I bought tasted really fresh, and had a strong caraway flavor which I like in my rye. But on the other hand, the crust was limp and soft like grocery store bread-in-a-bag. It's not bread geek bread. It doesn't have any chew to it other than what you'd get by toasting it. I guess it depends what you want in a bread. This bread rates way above the grocery store, but way below what you'd get at Sunflour or Nova's.