I hate to do this since the staff is absolutely lovely, BUT I'm going to go against the grain here and speak up about how sweet the cupcakes and cakes are. The flavor profiles are great, in theory, however I think they're incredibly, overly sweet and I have a giant sweet tooth. I ordered a smash cake for my son's first birthday, along with 2 dozen cupcakes (which all looked beautiful) but I could hardly finish one cupcake. I gave almost a whole dozen left over away. I want to love you guys so badly, Bloom, but maybe cut back on the sugar a bit?