this is a tough one. i am not a sweets person. but i did go in because its sprinkles and people made such a big deal about it. my first question to the employee behind the counter was " what makes your cupcakes so special? " she had no answer. after a few grunts and huffs and puffs she said they were made daily. to me that does not justify a 5 dollar cupcake. had she said organic ingredients or any answer with some confidence i might have a different feeling. i guess with the building rent you have to raise the price. so yea the food. it was mediocre at best. its just a cupcake people.