I've been to Fry's in Sun City and North Phoenix and this one is bigger with better selection. I've also gotten great customer service when I ask for help finding things, when checking out, when returning items, and even on the phone when I called and asked if they had the right brand of water filter. I have to drive a little further to go here, but it's worth it. Fry's is also good to go to because they have a union for their workers and they can even get health benefits and such after working there for a while (unlike Walmart or Target who pays their employees less than Walmart). I get to support somewhat better employment practices while also paying less for my groceries than at Walmart or Target :)