It sure lives up to its hype! I've only tried it once and I'm hooked!! Their signature Chatime milk tea is so creamy and unlike other generic milk teas from other BBT joints. I got half sugar and extra ice with coffee jelly. WHOA explosion of taste in my mouth!! The coffee jelly is nothing short of perfection. It is not too soft, not too gooey, not too firm. It tastes just right with the perfect texture! It's quite a long wait even if it doesn't seem too busy. They seem to be a little slow in making the drinks but hey, I guess perfection comes with a price right? I am kicking myself for not discovering this place while I was in Toronto.