I would describe Beads as an upscale bead'a'porium lol. I don't know, its definitely more than a bead store, that's for sure. They had a great selection of beads and accessories. I could see that they were offering classes, had drinks for customers, and had staff available to answer questions. Although it seemed a bit upscale, the staff was very friendly and personable. The only thing that I did not like was the super small parking lot. The day I visited, it was pretty crowded so there was no place to park. The neighboring parking lots were all reserved for their businesses (which is understandable). I would not advise using the other businesses parking lots unless you don't mind chancing the prospect of getting towed. But anyway, I really enjoyed my visit today and I think you will too.