Great little shop. They go out of their way to feature cheese from Wisconsin, yet their selection is from all over. The quality of their layout and decor (they even have cable-controlled ceiling fans) is something you only see in Manhattan, not even Chicago. Outstanding customer service, unoutrageous prices, really excellent, top-notch goods. But not at all elitist. Also got a party tray from them and it was outstanding and beautifully prepared. Plus you can eat outside or in the shop in winter.