How can you give the Apple stores anything less than 5 stars? The store is beautiful, all of the products are displayed nicely and begging to be played with, and the customer service is fantastic - friendly without being too overbearing. I just bought a new iPod Touch here and George was such a joy assisting me. He actually tried to make sure that I wasn't spending too much for storage that I wouldn't use. He and I talked about about our interest in graphic and web design, and he showed me his portfolio online during the transaction process. I also love that they carry around portable credit card swiper things, so that they can complete your transaction for you wherever you happen to be in the store (no lines!) Doesn't get any better than that!