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  • Fresh CO is gangster, they opened up shop in this piece of land in anticipation of the eventual neighbourhood this area will become. SO far, there are more raccoons here than there are residents, but when they come, this grocer will cash in. Being the only grocery store as far as the eyes can see, it's a good move. I make the trek to this severely out-of-the-way Fresh Co location from where I live because it's a pleasant drive, and they have lemon concentrate not from Concentrate at 99 cents each, bottled in fake plastic lemons. The effort human beings go to achieve certain ideals of visual merchandising it reason enough. Lemon concentrate in fake lemons, what better carbon footprint story is there? This location is deceivingly big. If you are as cool as I am, you can find yourself browsing through the aisles and lose yourself to inertia of obscure radio station music, incandescent lighting, and other shoppers dragging themselves about at a zombie pace. This is the kind of grocery store catering to the most discerning of mouth breathers, and sleeveless shirt wearing rebels, and maybe an OPP officer. This place has it all, if all you need is munchies for your Sunday night football gatherings--or is it Mondays that they play football? The vegetables are as advertised, FRESH! I am ambiguous to Canada's definition of 'fresh'. I grew up in a environment where I used to pick vegetables from the land, so I can only assume that these crops are sourced locally. I hope that's the story here, maybe I'll research it during a football game evening. The place is clean, I am very impressed by the cleanliness of this store. Whether that can be attributed to a higher standard of the manager, or the lack of people who actually come here is completely irrelevant. Psychologically, it encourages more shopping. There is a lot of emphasis on the less perishable products here than the perishable. I think this is a mistake for a store called Fresh Co. It would make sense for there to be a much larger vegetable section, and a butcher serving freshly cut loins. This would be a niche which is suitable for current dietary trends. Parking here sucks.
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