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  • I have discovered the on-set locations where all Hollywood movies film their stock footage to emphasize the vapid, mundane, and hollow ambiance of American consumerism. Briefly, there was a buzz about this American retailer arriving in Canada. Target was the name that was to replace Zellers, and swoon the Canucks into equal if not even more America's addiction to bargain inertia. Unfortunately, for Target, they underestimated the 1-2% overall education the Canadians hold over the Yankees when it comes to resistance to meaningless marketing, and that became the detriment to it's projected success. I forced myself to come here just to suppress any curiosity that festered in me, not knowing what on Earth I could possibly purchase from a place like this. My expectations were met, there is absolutely nothing here to buy! The new store looked like an out-of-stock Sears, with primarily children's clothes, and electronics nobody could ever become excited about. There is zero effort in visual merchandising, as the cables from the electronics fell from the sides of the shelves, and the hangers hung empty on their racks. It reminded me of a scene from The Dawn of the Dead. There a Starbucks at the entrance that would offend even the most beanie-wearing of hipsters, and I can't imagine anyone actually having a coffee here even if they were paying someone to use their WIFI. Not that I am certain whether WIFI is available. But let's be honest, who actually goes to Starbucks for the coffee? I walked around utterly perplexed, I did not imagine such a prominent American name would have made such little effort in trying to seduce this new market. Did they just simply go with the motto: "If you build it, they will come?" If so, then Target's arrival in Canada has missed the mark.
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