I've come here several times, mainly because I don't know of another ice cream place around. But after a few visits I realized that going there never made me particularly happy, nor excited. I had the guilt of a big ol' cone of ice cream, but little of the guilty pleasure. Why? The flavors are just bland to me, the fruit flavors don't taste like real fruit... For all that, it's pretty expensive.
They're also not very accomodating (they would not let me get a half and half scoop, which is the only way I can manage to eat a portion with two different flavors) and some of the people there are not terribly friendly.
By now I rather turn off at the local Harris Teeter or Lowes Foods and get a tub of the most expensive gourmet ice cream there. It ends up costing me less for what I get, and is ten times better.