I'm not sure how this is a coffee shop, it should be Hellbach's Cafe - I thought the coffee options were rather limited. Their food menu was far more elaborate! Semantics aside, I ordered an ice mocha and it was comparable to Starbucks or another chain coffee shop. I found the rest of the coffee options to be 'standard' - a shop for those that don't need a fancy coffee.
The decor was an assortment of furniture and the paint on the wood paneling at the order counter seemed like a rushed after thought. Like it was the first D.I.Y. project the employees tried for a team building exercise.
I think Victor Allen's was here before and I'm not sure if this new tenant's coffee stands out enough to last longer than the previous owners. Time will tell.