This is a heavy rotation item on the revolving wheel of locations on my "eat lunch with coworkers" list. I like the concept. Sorta like Chipotle for pizza. You can make your pizza exactly as your heart desires. You choose all your ingredients and they bake the pizza for you. As far as I recall, no matter what you add, price doesn't change. Lately I've actually been getting less ingredients because it is a lot of food for one sitting. Crust is really thin. Sometimes it gets a little burnt but for the most part they got it right the dozen or so times I've been here. Management even bent over backwards a few times I've been here when a coworker's pizza didn't come out exactly the way they ordered it. The idea is pretty damn good and I would be very surprised if they don't open more locations in the near future. Located in the Raintree Ranch mall at the southeast corner of Ray and North Price Road in a clusterfork of a mall designed by dyslexic insomniacs on peyote. I've been to the same location once before in it's previous life as Luke's Of Chicago with the same bunch of coworkers who all decided that the food was pretty much meh except for their onion rings - which were awesome. Unfortunately onion rings alone couldn't keep the place in business - but that's actually a win for the rest of us as well as for the folks who work at that Fired Pie location. :)