I had heard about Trader Joe's back in Texas where it does not exist (yet). SO, having come out to Phoenix and finding it I was all too excited to check it out. I am very pleased with it. This particular location has that outpost/trader store look and feel. They are basically a mini version of Whole Foods or Sprouts minus all the fancy extras and a lower cost. I love the options. The sparkling mineral water for $.99. The Olive Oil for $4.99. The curry simmer sauce for $2.29. The ground turkey for $3. Organic foods at average prices. I am not sure how they do it, but it seems to be working and I think it is wonderful. I cannot wait till this store hits Texas. I know it will be a hit. Hell it would almost be worth living in Phoenix just to have Trader Joe's and Total Wine. LOL