My mom and I went into the PV location in search of a mother-of-the-bride dress... I should first mention that this was technically our second go-round. We initially visited the Ahwatukee location (via appointment) and didn't have the best experience (reps were less than helpful and the selection was pretty limited). Now, back to the PV location; this time we did not have an appointment scheduled, yet that didn't matter...we walked in and received the friendliest greeting and were immediately shown to the mother-of-the-bride section. We could tell that they were slammed with customers so we figured that we'd be on our own. However, that wasn't the case at all! Our rep was Randi...she was phenomenal! She was busy, yet gave everyone the attention they needed. Honestly, she was above and beyond helpful...not only did she help us find my mom's dress - she even helped me find the perfect second/reception dress for my wedding day. It seems David's Bridal has mixed reviews, but I give the PV location a definite 5-stars!