I usually buy my groceries at loblaws or no frills simply due to the prices and promotions they have going on most weeks. I do however try other grocery stores such as superstore and of course what I am reviewing today in FreshCo.
One thing FreshCo always has going for it is fresh fruits and vegetables. They also have a decent selection of asian vegetables you can't typically get at no frills or loblaws. The fruit stands are nicely displayed and their quality of fruits are some of the best. The one downside however is that the prices are slightly higher than other grocery stores around town.
The staff are friendly and polite and will point you towards the aisles you will need to go, to find that special promotional item you need in the flyer. They also do price matching here, which helps you stick to your budget without traveling to multiple other grocery stores. Overall a nice store and if there prices were slightly lower I would be here far more often!