When you purchase a Michael Kors or Emporio Armani watch, you are basically buying a Fossil.
The reason why is that most handbag and apparel fashion houses don't have time to put together their own watch designs out of scratch. Very few of them do, and they outsource their design elements to people like Fossil. For example, Fossil builds Michael Kors watches while Movado makes Coach watches. Ask the full price stores themselves if you don't believe me.
Anyways, that being said, Fossil employees are alot more knowledgeable about the warranty details of YOUR WATCH from Michael Kors or Armani than the original retailer themselves. They usually can provide replacement straps on the spot, reinstall batteries, while offering to mail your broken watch to the warehouse if the issue is more complicated.
I have two broken Fossil based watches and this store resolved all of them. They mailed my Michael Kors watch back to their warehouse and sold me a strap for my Fossil Twist after the original one broke. The manager merely glanced at my broken wrist strap and immediately identified it as a 22mm strap.
Thats a whole lot better of a response than hearing "Call the number" from the warranty card of your watch that you have inevitably lost. Remember when you purchased a brand spanking new car stereo for your car and they gave you that stupid remote? Who the hell uses that?