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| - I feel like I am always giving these 5 star reviews, but when I have so many little favorites, it's hard to make time for the crappy places.
The Soap Opera is one of my very few all time favorite stores in Madison. I literally walk in there every time I am on State St, and that is saying something. I love the variety of cute bath stuff, and makeup, and Italian toothbrushes and whatever else. Plus, even when you walk by, the clean soapy smell of the store is pretty irresistible. And who would want to resist creating their own custom scented shampoo and matching conditioner and lotion?
Since I am a female, this is the kind of store I will always stand around in forever, and walk out with either a ton of stuff, or nothing, so if you go in there with me, beware!
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