I don't see what the excitement is for this place. Its a hybrid of Whole Foods, Giant Eagle and Trader Joe's. Its a very small store. So small, the check out lines were going into multiple aisles. It was beyond crowded to even shop. As far as price-matching, the prices looked about the same as any other grocery store. What does Fresh Thyme sell that other stores don't? Not much. They do sell local milk and they have an oats, honey and oil station where you can fill jars of the choices available. I personally think Aldi's and West Side Market is the best when it comes to pricing and fresh produce. In my opinion, Fresh Thyme is the store you go to when you already went to several other stores and your hoping they carry the item you are missing from your grocery list. I probably won't come here due to the crowds. Maybe when the newness wears off ill try again.