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| - I've been to Bravo a lot, in several locations. Food's reliably good, never had any complaints about the service. On my last visit to this location I was going to get a modest wine on their wine list that I'm quite familiar with because I have it at home: Kim Crawford Sauvignon Blanc. Pretty decent wine, not too expensive, about $10/bottle retail. Unless you buy a bottle at Bravo - then it's almost FIVE TIMES that much.
I get that one is paying for the luxury of having wine served while dinner is cooked for you. The traditional markup was double retail, then it crept up to triple, and now Bravo sees fit to try and bilk their customers with a quintuple markup.
Capitalism? Maybe. But it's also a management attitude, one at Bravo which has apparently decided that rather than a reasonable markup, they're testing to see exactly how much they can gouge the customer and get away with it. There's a line somewhere, and for me, five times is that line. There are a gazillion restaurants looking for my dining dollars - I'd rather go somewhere that appreciates my business as clearly Bravo does not. What's next? Six times? Why not just charge an even $100? Ridiculous? So is almost $50 for a bottle that wholesales around $8-9.
Update: Following my review Bravo Customer Service requested contact info so that the "guest services team" could follow-up but they never did, which simply confirms my comments regarding customer appreciation.
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