What a find! Recently stayed for a night passing thru Madison. It's like an aloft only nicer and cooler IMHO. The room is larger than aloft, well appointed, and with that nice modern open feeling and design. Lots of exposed concrete used very effectively. Room was well appointed, you could even do a little cooking if you wanted to.
Bed was very comfortable, room was quiet at night - great sleep.
The lobby bar is well-stocked and their happy hour is decent. We had fun talking with the psych-major bartender. He gave some good recommendations for eats nearby.
We asked for a bit of a late checkout and they were very easy about it. There is some free covered parking... excellent bonus.
I would gladly go back next time I happen to be in Madison.