SoftMoc is definitely my go-to place for shoes. I love their website-and-store policy. If it's listed as "In-store" on the site, it's guaranteed to be in store. I always scope out the enormous 50%-off sales on the site, run to the nearest store and snatch them up. And it's not all Converses and Havaianas either. They carry genuinely attractive boots, booties and flats here from brands like Nine West and Kenneth Cole. Plus the sales. Oh, the sales! You'll see the prices fluctuate from time to time and it's all a matter of guessing if they'll get any cheaper in a few weeks or if you should grab them now.
Now more about this location itself. I'm giving it five stars, even though I didn't end up buying anything today.
The salesgirl was so pleasant and nice. I explained my entire dilemma to her -- the shoe I was looking for, the occasion it was for. She strongly suggested that I look elsewhere because the shoes they were carrying at the moment didn't fit the bill. She even suggested some places (GetOutside).
No worries about pushy salespeople trying to reach their minimums per hour here. Just friendly, chatty customer service.
The area is great too. I can run like 5 errands in the area at once.